Diamonds App

The Nicanor App is a worldwide B2B platform which gathers diamond manufacturers, exporters, importers and buyers in one arena.

Assets

Mobile App, Desktop app and Landing Page

Tools

Adobe XD and Photoshop

Brief

Nicanor was my final project in the UX course with Tal Florentin. We brought a real client with a real challenge to solve. We improved the app and the desktop version of the diamond exchange platform.

Challenge

Even though Nicanor has a very strong presence in the market, there were not enough retentions from the app and the desktop version as well.

Goals

Improve the user journey by understanding the user needs and creating a consistent design with organized hierarchy, more retentions, more purchases.

Design Considerations

After researching the market, some competitors and the users, we noticed that we can learn a lot from eCommerce websites as one of the solutions for the user journey.

The old version of the app was distracting, the "Stones" and the "Search Stones" CTAs were distracting and get the user far from the goal.
The filters were not organized causing confusion, lack of hierarchy.
The instructions for each stone, after talking to real users, were relevant but not taking advantage of all the space it could be using.

The Process

During the research we came up with 3 personas. Here we can see that Millenials and Generation Z are a big part of the users.
We created wireframes to plan ideal screens and the best user journey.

The results

We made the desktop version of the app by feedback from real users, making important information from the stones more prominent, improving the hierarchy of the items.

Below you can see some additional screens of the mobile app.

Marketing Campaign

We created a landing page in order to introduce the app, adding their 360˚ stone picture feature, social proof, a link to download the app on the phone and a link to the desktop version.